To promote play education and provide emotional support for children and parents.
To promote a culture of inclusiveness, and create new career opportunities for play education.

Providing various innovative and professional ‘out-reaching’ training services to middle-aged people and older people ; providing professional training, on-the-job training and employment opportunity for youths who were inspired to become professional instructors and pursue career development in the fitness industry in the long run.

Operating as a fully functioning retail business and the supply of goods relies heavily on the generosity of the public.

The cafes offer ‘comfort food’, low-carbon eating, vegetarian choices, organic food and fair trade products.